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The Economic Value of Culture: A Benefit Transfer Study

DCMS commissioned Simetrica-Jacobs to understand the value of cultural engagement at four museums in England as part of their work to research the value of culture. Simetrica-Jacobs conducted a large contingent valuation study of more than 2,000 visitors and non-visitors to derive an estimate of people’s willingness to pay. Furthermore, the project demonstrated that these values could be transferred to similar sites in England with suitable adjustments.  

department for digital, culture, media and sport

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