About Us

Simetrica 2014-5-17-21:52:30

Daniel Fujiwara is the founding Director of Simetrica. He is an economist specialising in policy evaluation and social impact measurement and has over 15 years of experience working in government and in international organisations. Previously, Daniel was head of cost-benefit analysis at the Department for Work and Pensions (UK) and has held Senior Economist positions at the Cabinet Office (UK), the Ministry of Defence (UK) and the Ministry of Finance (Tanzania) and research positions at the United Nations (UNDP and UNOPS). He has overseen evaluations on project and policy investments totalling over £2 billion. In the UK Government he was a lead adviser on valuation techniques for non-market goods and on policy evaluation methodology and in 2012 he was awarded the John Hoy Memorial Prize in Economics for his contribution to policy evaluation in the UK Government. 


Daniel's research specialises in philosophy (normative ethics and business ethics), microeconomic theory, econometrics, non-market valuation and behavioural science as applied to policy evaluation and social impact assessment. He has published widely in the area of social impact and is a referee for a number of academic journals. Daniel holds a BSc and MSc in Economics and an Mphil in Social Policy. He is a Research Member of the Centre for Economic Performance at the London School of Economics and Political Science and Research Associate at the Centre for Quality of Life at the Chinese University of Hong Kong. 


Daniel Fujiwara

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Richard Houston provides oversight of the company’s projects, managing and assuring outputs and leading on engagement with clients. In addition, he specialises in quantitative methodology and interpretation, the philosophical underpinnings and policy context of Simetrica’s evaluation work, and policy evaluation techniques.


Richard has 14 years' experience as an economist. Before joining Simetrica he was Senior Policy and Economic Adviser to the BBC, leading work on the value of public funding for the broadcaster as part of work to renew the BBC’s Royal Charter with the UK Government. He also worked on techniques for assessing the drivers of broadband usage in the UK. Previously he held a range of economic, policy, and strategy roles in HM Government, focusing particularly on the evaluation of education and early-years policy interventions at the Department of Education and, in the Department of Energy, on the cost-effectiveness and strategic rationale for competing measures to reduce UK greenhouse gas emissions.


Richard holds an MA in Philosophy, Politics and Economics from the University of Oxford and an MSc in Economics from University College London.

Associate Director

Richard Houston

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Helen Dunn manages the company’s projects and leads on engagement with clients. Helen is an experienced economist having previously worked as a senior economic adviser in government and more recently in economics consultancy, specialising in economic strategy and policy development, cost-benefit analysis, leading the development of business cases and the application of economic valuation techniques to non-market impacts.


She successfully led Anglian Water’s societal valuation programme during 2017-18 for the 2019 Price Review, developing the strategic approach and delivering an innovative package of economic valuation studies to inform Anglian Water's investment business planning.  As a senior economic adviser in Department for Environment, Food and Rural Affairs up to 2016, Helen provided economic advice across a range of policy areas including natural environment, agriculture, air quality and noise, transport and the environment.


Helen holds a distinction in MSc in environmental and resource economics, UCL and an first class honours, BSc Economics from the University of Bath.

Associate Director

Helen Dunn

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Ricky Lawton leads on economic valuation and impact evaluation research, including experimental design, econometric analysis, quantitative and qualitative survey design, managing a team of economists, data scientists, and qualitative researchers. Ricky specialises in causal analysis and non-market valuation through preference methods (contingent valuation, choice modelling, and revealed preference), geolinking analysis, and wellbeing valuation methods. Ricky has led research projects for the UK Government (DCMS; DfT; Cabinet Office); third sector (AHRC; ACE); and private sector (Danone; Siemens; Sainsbury's), leading to the publication of Simetrica research in high-ranking academic journals.


Prior to joining Simetrica, Ricky worked on a secondment with the Wellbeing Team at the Cabinet Office. He has a PhD in Environmental Economics and Policy and an MSc in Environmental Economics from University of York, an LLM in Law and Policy from University of Canterbury, and a BA in History from University of York.

Head of Research

Dr. Ricky Lawton

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Kieran Keohane leads on Simetrica's work on subjective wellbeing analysis, wellbeing valuation and our social impact models such as the Social Value Bank. He also conducts econometric analysis and evaluation research on various projects in the UK and internationally.


Before joining Simetrica, Kieran was an Economist at Frontier Economics both in Europe and Australia, where he worked on a range of competition, regulatory and policy projects, notably in the health sector.


Kieran has a BSc in Economics from the University of East Anglia, and an MSc in Economics from Maastricht University. Kieran’s postgraduate research focused on subjective wellbeing in Denmark and the Netherlands.

Senior Economist

Kieran Keohane


Dora Radosevic conducts econometric analysis and policy evaluation and supports the Senior Economist team  in project delivery.

Before joining Simetrica, Dora worked as a Policy Adviser in the Department for Business, Energy and Industrial Strategy (BEIS), UK Government . 

Dora has a BA in Economics and Politics from the University of Sussex and an MSc in Environmental Economics from the London School of Economics. 


Dora Radosevic


Agnieszka (Agnes) Szydlowska performs econometric analysis and conducts research in policy evaluation and microeconomics in support of the Senior Economists in project delivery.

Before joining Simetrica, Agnes worked at Northwestern University as a Research and Teaching Assistant across various fields, including behavioural economics, microeconomics, macroeconomics and finance. She also worked at the National Bank of Poland, monitoring financial market data to support the management of the Bank's foreign investment portfolio.


Agnes holds an MA in Economics from Northwestern University (USA) and an MA in Quantitative Methods and Information Systems from the Warsaw School of Economics (Poland).


Agnieszka Sydlowska


Augustin Lagarde conducts econometric analysis and policy evaluation and supports the Senior Economists in project delivery. 


Before joining Simetrica, Augustin worked at Bruegel as a Research Assistant in the area of international climate commitment and sectoral competitiveness. Prior to this, Augustin worked as a Policy Analyst at the French Ministry of Environment. 


Augustin holds two undergraduate degrees in Economics from the University of Poitiers (France) and from the University of Banska Bystrica (Slovakia), and an MSc in Environmental Economics from the Toulouse School of Economics.


Augustin Lagarde


Cem Maxwell conducts econometric analysis, policy evaluation and supports the Senior Economists in project delivery.

Prior to joining Simetrica, Cem worked in Istanbul for Işbank, as well as TSKB (Industrial Development Bank of Turkey) where he worked on a number of economic and environmental projects.

Cem holds a BSc in Economics from the University of Sussex and an MSc in Economics and Econometrics from the University of Nottingham. Cem’s postgraduate research focused on the impact of education on the health of individuals within the UK.


Cem Maxwell


Chris Warner conducts econometric analysis and policy evaluation and supports the Senior Economist team in project delivery.

Prior to joining Simetrica, Chris worked as Research Assistant at Goethe University, Frankfurt.

Chris holds a BSc in Economics from the University of Kent and an MSc in International Economics and Economic Policy from the Goethe University, Frankfurt.


Chris Warner


Daniel Dass conducts econometric and economic analysis and supports the Senior Economist team in project delivery.

Daniel holds a BA in Economics from the University of Cambridge.


Daniel Dass


Nina undertakes the day-to-day management of the office, including project management and overseeing project delivery.

Office Manager

Nina Haliamalias

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Sebastien Peytrignet conducts statistical and econometric analysis on a wide range of data sets as part of Simetrica's policy analysis work.  


Before joining Simetrica, Sebastien worked as a Research Statistician in the fields of epidemiological research and clinical studies at the University of Manchester and the Salford Royal NHS Foundation Trust. Prior to this, Sebastien worked in the Statistics and Economic Research Division of the World Trade Organization.


Sebastien holds an MSc in Economics and an undergraduate degree in Business Administration, both from the University of Geneva.


Sebastien Peytrignet

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Fatemeh Behzadnejad conducts econometric analysis and economic modelling with a focus on subjective wellbeing analysis, wellbeing valuation and social impact models.

Before joining Simetrica, Fatemeh worked at the Management School, University of Liverpool as a university teacher and also as an analyst in Liverpool Health Economics where she conducted cost effectiveness and cost benefit analysis of health technologies and public health interventions.

Fatemeh has a PhD in Economics from McGill University and a MSc in Financial Economics from University of Montreal. Fatemeh’s PhD research focused on wellbeing impacts of environment and sustainable resource extraction.


Dr. Fatemeh Behzadnejad

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Ali Ladak conducts econometric analysis and policy evaluation and supports the Senior Economists in project delivery. 


Before joining Simetrica, Ali worked as an Economist at Southern Water in the areas of regulatory and competition economics. 


Ali has an undergraduate degree in Economics from the University of Essex and a master’s degree in Economics from the University of Bristol. He is currently studying for a master’s degree in Cognitive and Decision Sciences at UCL. 


Ali Ladak


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