About Us

Daniel Fujiwara

Daniel Fujiwara is the founding director of Simetrica. He is an economist specialising in policy evaluation and social impact measurement and  has over 15 years of experience working in government and in international organisations. Previously, Daniel was head of cost-benefit analysis at the Department for Work and Pensions (UK) and has held Senior Economist positions at the Cabinet Office (UK), the Ministry of Defence (UK) and the Ministry of Finance (Tanzania) and research positions at the United Nations (UNDP and UNOPS). He has overseen evaluations on project and policy investments totalling over £20 billion. In the UK Government he was a lead adviser on valuation techniques for non-market goods and on policy evaluation methodology and in 2012 he was awarded the John Hoy Memorial Prize in Economics for his contribution to policy evaluation in the UK Government. 
 
Daniel's research specialises in philosophy (normative ethics and business ethics), microeconomic theory, econometrics, non-market valuation and behavioural science as applied to policy evaluation and social impact assessment. He has published widely in the area of social impact and is a referee for a number of academic journals. Daniel holds a BSc and MSc in Economics and an Mphil in Social Policy. He is a Research Member of the Centre for Economic Performance at the London School of Economics and Political Science and Research Associate at the Centre for Quality of Life at the Chinese University of Hong Kong. 

Director

Richard Houston

Richard Houston provides oversight of the company’s projects, managing and assuring outputs, leading on engagement with clients and business development. In addition, he specialises in quantitative methodology and interpretation, the philosophical underpinnings and policy context of Simetrica’s evaluation work, and policy evaluation techniques.
 
Richard has 14 years' experience as an economist. Before joining Simetrica he was Senior Policy and Economic Adviser to the BBC, leading work on the value of public funding for the broadcaster as part of work to renew the BBC’s Royal Charter with the UK Government. He also worked on techniques for assessing the drivers of broadband usage in the UK. Previously he held a range of economic, policy, and strategy roles in HM Government, focusing particularly on the evaluation of education and early-years policy interventions at the Department of Education and, in the Department of Energy, on the cost-effectiveness and strategic rationale for competing measures to reduce UK greenhouse gas emissions.
 
Richard holds an MA in Philosophy, Politics and Economics from the University of Oxford and an MSc in Economics from University College London.

Associate Director

Dr. Ricky Lawton

Ricky Lawton leads on economic valuation and impact evaluation research, including experimental design, econometric analysis, quantitative and qualitative survey design, managing a team of economists, data scientists, and qualitative researchers. Ricky specialises in causal analysis and non-market valuation through preference methods (contingent valuation, choice modelling, and revealed preference), geolinking analysis, and wellbeing valuation methods. Ricky has led research projects for the UK Government (DCMS; DfT; Cabinet Office); third sector (AHRC; ACE); and private sector (Danone; Siemens; Sainsbury's), leading to the publication of Simetrica research in high-ranking academic journals.
 
Prior to joining Simetrica, Ricky worked on a secondment with the Wellbeing Team at the Cabinet Office. He has a PhD in Environmental Economics and Policy and an MSc in Environmental Economics from University of York, an LLM in Law and Policy from University of Canterbury, and a BA in History from University of York. 

Head of Research

Edward Dallas

Edward Dallas manages and leads on policy evaluation and econometric projects and ensures correct interpretation and use of results by clients. He is also invovled in client relations and business development.

Before joining Simetrica, Edward worked for over ten years in the Foreign & Commonwealth Office, including postings in Taiwan and Colombia. He subsequently worked at London Business School, leading their engagement with employers globally on behalf of their Business Administration and Finance students.

Edward holds an MSc in Economics from LSE and an MA in Economics from the University of Cambridge. He also studied for a Post Graduate Diploma in Policy Studies from the Centre for Financial and Management Studies.

Senior Economist

Agnieszka Szydlowska

Agnieszka (Agnes) Szydlowska performs econometric analysis and conducts research in policy evaluation and microeconomics in support of the Senior Economists in project delivery.
Before joining Simetrica, Agnes worked at Northwestern University as a Research and Teaching Assistant across various fields, including behavioural economics, microeconomics, macroeconomics and finance. She also worked at the National Bank of Poland, monitoring financial market data to support the management of the Bank's foreign investment portfolio.
 
Agnes holds an MA in Economics from Northwestern University (USA) and an MA in Quantitative Methods and Information Systems from the Warsaw School of Economics (Poland).

Economist

Chris Warner

Chris Warner conducts econometric analysis and policy evaluation and supports the Senior Economist team in project delivery.
Prior to joining Simetrica, Chris worked as Research Assistant at Goethe University, Frankfurt.
Chris holds a BSc in Economics from the University of Kent and an MSc in International Economics and Economic Policy from the Goethe University, Frankfurt.

Economist (Manager)

Daniel Dass

Daniel Dass conducts econometric and economic analysis and supports the team in project delivery.
Daniel holds a BA in Economics from the University of Cambridge.

Economist

Silvia Nastasi

Silvia Nastasi conducts economic analysis and supports the team in project delivery.

Before joining Simetrica, Silvia was an Associate Tutor at the University of Sussex Business School.

Silvia holds an MSc in Development Economics from the University of Sussex and an Undergraduate Degree in Economics and Management from the University of Trento.

Economist

Maria Palma-Carvajal

Maria Palma-Carvajal conducts econometric analysis and policy evaluation and supports the Senior Economists in project delivery. 
Maria has undergraduate and masters degrees in Economics from the University of Chile and is currently studying for an Msc in Social Policy from the London School of Economics. 
 

Economist

Ali Ladak

Ali Ladak conducts econometric analysis and policy evaluation and supports the Senior Economists in project delivery. 
 
Before joining Simetrica, Ali worked as an Economist at Southern Water in the areas of regulatory and competition economics. 
 
Ali has an undergraduate degree in Economics from the University of Essex and a master’s degree in Economics from the University of Bristol. He is currently studying for a master’s degree in Cognitive and Decision Sciences at UCL. 
 

Economist

Peter O'Donovan

Peter O'Donovan conducts economic and econometric analysis and supports the Senior Economists in project delivery. 
 
Peter holds a BSc and MSc Economics from Queen Mary University of London

Economist

Ithai van Emmerik

Ithai van Emmerik conducts economic and econometric analysis and supports the Senior Economists in project delivery. 

Economist

Nina Haliamalias

Nina Haliamalias undertakes the day-to-day management of the office, including project management and overseeing project delivery. 
 

Office Manager

Rt Hon. Hazel Blears

Hazel Blears provides strategic advice on using social value evidence in policy and business and also manages client relationships and inputs in to business development at Simetrica.

 

Hazel has a long track record in local and national government as a lawyer and politician. She has held senior ministerial posts in Health, Policing, Counter Terrorism and as Secretary of State for Communities, Planning, Housing and Local Government.

Hazel was a co-sponsor of the original Social Value Act 2013, a member of the Government Review of the Act in 2015 and has continued actively to promote the concept and practice of social value in public and corporate procurement and commissioning.

Hazel now chairs the Social Investment business and is a Member of the National Advisory Board on Impact Investment. She is also a Main Board Director of the Co-operative Group.

Social Value Advisor

Helen Dunn

Helen Dunn manages the company’s projects and leads on engagement with clients. Helen is an experienced economist having previously worked as a senior economic adviser in government and more recently in economics consultancy, specialising in economic strategy and policy development, cost-benefit analysis, leading the development of business cases and the application of economic valuation techniques to non-market impacts.
 
She successfully led Anglian Water’s societal valuation programme during 2017-18 for the 2019 Price Review, developing the strategic approach and delivering an innovative package of economic valuation studies to inform Anglian Water's investment business planning.  As a senior economic adviser in Department for Environment, Food and Rural Affairs up to 2016, Helen provided economic advice across a range of policy areas including natural environment, agriculture, air quality and noise, transport and the environment.
 
Helen holds a distinction in MSc in environmental and resource economics, UCL and an first class honours, BSc Economics from the University of Bath.

Associate Director

Kieran Keohane

Kieran Keohane leads on Simetrica's work on subjective wellbeing analysis, wellbeing valuation and our social impact models such as the Social Value Bank. He also conducts econometric analysis and evaluation research on various projects in the UK and internationally.
  
Before joining Simetrica, Kieran was an Economist at Frontier Economics both in Europe and Australia, where he worked on a range of competition, regulatory and policy projects, notably in the health sector.
 
Kieran has a BSc in Economics from the University of East Anglia, and an MSc in Economics from Maastricht University. Kieran’s postgraduate research focused on subjective wellbeing in Denmark and the Netherlands.

Senior Economist

Dora Radosevic 

Dora Radosevic conducts econometric analysis and policy evaluation and supports the Senior Economist team  in project delivery.
Before joining Simetrica, Dora worked as a Policy Adviser in the Department for Business, Energy and Industrial Strategy (BEIS), UK Government . 
Dora has a BA in Economics and Politics from the University of Sussex and an MSc in Environmental Economics from the London School of Economics.

Economist

Augustin Lagarde

Augustin Lagarde conducts econometric analysis and policy evaluation and supports the Senior Economists in project delivery. 
 
Before joining Simetrica, Augustin worked at Bruegel as a Research Assistant in the area of international climate commitment and sectoral competitiveness. Prior to this, Augustin worked as a Policy Analyst at the French Ministry of Environment. 
 
Augustin holds two undergraduate degrees in Economics from the University of Poitiers (France) and from the University of Banska Bystrica (Slovakia), and an MSc in Environmental Economics from the Toulouse School of Economics.

Economist (Manager)

Cem Maxwell

Cem Maxwell conducts econometric analysis, policy evaluation and supports the Senior Economists in project delivery.
Prior to joining Simetrica, Cem worked in Istanbul for Işbank, as well as TSKB (Industrial Development Bank of Turkey) where he worked on a number of economic and environmental projects.
Cem holds a BSc in Economics from the University of Sussex and an MSc in Economics and Econometrics from the University of Nottingham. Cem’s postgraduate research focused on the impact of education on the health of individuals within the UK.

Economist

Dr. Fatemeh Behzadnejad

Fatemeh Behzadnejad conducts econometric analysis and economic modelling with a focus on subjective wellbeing analysis, wellbeing valuation and social impact models.
Before joining Simetrica, Fatemeh worked at the Management School, University of Liverpool as a university teacher and also as an analyst in Liverpool Health Economics where she conducted cost effectiveness and cost benefit analysis of health technologies and public health interventions.
Fatemeh has a PhD in Economics from McGill University and a MSc in Financial Economics from University of Montreal. Fatemeh’s PhD research focused on wellbeing impacts of environment and sustainable resource extraction.

Economist

Sebastien Peytrignet

Sebastien Peytrignet conducts statistical and econometric analysis on a wide range of data sets as part of Simetrica's policy analysis work.  
 
Before joining Simetrica, Sebastien worked as a Research Statistician in the fields of epidemiological research and clinical studies at the University of Manchester and the Salford Royal NHS Foundation Trust. Prior to this, Sebastien worked in the Statistics and Economic Research Division of the World Trade Organization.
 
Sebastien holds an MSc in Economics and an undergraduate degree in Business Administration, both from the University of Geneva.

Econometrician

Dr. Madeleine McKay Arber

Madeleine McKay Arber conducts statistical and econometric analysis on a wide range of data sets as part of Simetrica's policy analysis work with a focus on our behavioural science work.
Madeleine holds an undergraduate degree in psychological science from the Australian Catholic University and obtained her PhD from the University of Southern Queensland in Australia. 
 

Statistician & Behavioural Scientist

Henry Maguire

Henry Maguire brings knowledge of data capture, data management, analysis and use of visualisation techniques to the team and supports the economists with project delivery. He is proficient in a number of programming languages and has experience using a wide variety of data science techniques including natural language processing, machine learning implementations and sentiment analysis.

 

Henry holds a BA in Politics from the University of Sussex and an MSc in Data Science from Birkbeck, University of London.

Data scientist

Abigail Lyons

Abigail Lyons conducts economic and econometric analysis and supports the Senior Economists in project delivery. 
Before joining Simetrica, Abigail worked as an Econometrician at MediaCom, specialising in providing insights and recommendations on the return on investment of marketing. 
 
Abigail has a BSc in Economics from the University of Sussex.

Economist

Simon Garforth-Bles

Simon Garforth-Bles conducts economic and econometric analysis and supports the Senior Economists in project delivery. 

Prior to joining Simetrica, Simon worked at the European Investment Fund in Luxembourg where he worked on a number of projects concerning the management of risks related to money-laundering and corruption.

 

Simon holds a BSc in Economics of Financial Markets and Financial Intermediaries and a MSc in Economics from the University of Rome, Tor Vergata.

Economist

Associates

Professor Susana Mourato

Susana Mourato is Professor of Environmental Economics at the London School of Economics and Political Science (LSE). Much of her research has sought to develop, test and apply economic valuation techniques to a wide range of environmental and health impacts related to ecosystem services, pollution, climate change, bio-security risks, new energy technologies, and cultural heritage. More recently Susana has undertaken research on the links between subjective wellbeing and the natural environment.
 
Susana is Deputy Head of the Department of Geography and Environment at LSE and joint leader of the Ecosystems, Resources and the Natural Environment programme at LSE’s Grantham Research Institute on Climate Change and the Environment. She has over 80 scientific publications and three co-authored books (including the UK Government-commissioned manual on stated preference techniques, and the OECD’s flagship book on cost-benefit analysis and the environment). Susana has worked on more than 60 research and consultancy projects for research councils, governments, industry, charities and international organisations.
 
Susana holds a PhD in Environmental Economics from University College London, an MSc in Economics from the New University of Lisbon, and a Licenciatura in Economics from the Portuguese Catholic University.

Scientific Advisor (Associate)

Dr. George MacKerron 

George MacKerron is an economist at the University of Sussex and Associate Consultant at Simetrica. George has expertise in crowdsourcing, spatial data analysis, and web and app development, and research interests in environmental economics and subjective wellbeing. George specialises in the design and implementation of cutting-edge research software. Projects include Mappiness— a large-scale iPhone-based research study — and platforms to support dynamic choice experiments and combinatorial auctions.

George has a PhD from LSE and was previously a Research Associate at the Centre for Advanced Spatial Analysis, UCL.

Research Technology (Associate)

Dr. Robert Metcalfe

Robert Metcalfe is an economist at the University of Chicago and Associate Consultant at Simetrica.  Robert specialises in causal inference using experimental methods and his research is directed towards developing and testing economic and behavioural theory through large field experiments. He is currently conducting and managing studies across a number of domains, including financial services, energy, and environment. He has won over $6m in research funding, and has been involved in field experiments with a total wealth of over $1billion.
 
Robert has a Ph.D. in economics from Imperial College London, and was a Research Fellow in economics at the University of Oxford.  He has also worked as an economist for the Department for Work and Pensions.

Experimental Design (Associate)

Dr. Ulrike Hotopp 

Ulrike Hotopphad a successful career in the UK Government Economic Service before moving to the private sector. Her last role in Government was as Chief Economist at the Department for Environment, Food and Rural Affairs (DEFRA). She holds a PhD in economics and is a visiting professor for economic policy at the University of Kent. Ulrike has extensive experience in economic appraisal and evaluation in the contexts of policy making, the charity sector and private organisations. Ulrike has conducted cost-benefit analyses on a range of topics including labour markets, health and safety, and environment and energy and has extensive experience in natural capital accounting. 
 
With Simetrica Ulrike has worked on projects including measuring the value of cultural heritage, impacts of transport projects on local communities, and the wellbeing needs of older people. She is also experienced in assessing natural capital related to pollution, flood defence and agricultural production. She has expertise in the preparation of business cases for a variety of areas including large infrastructure projects and projects related to the impact of climate change. 

Associate

Simetrica

The Shepherds Building

Charecroft Way

Hammersmith

London

W14 0EE

 

Company number: 9035322 (England and Wales) 

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